In 2018, U.K.–based design studio NEWSUBSTANCE unveiled Spectra: a round, 75-foot-tall rainbow tower with an interior spiral ramp as an art installation at Coachella. The site-specific piece, became a resident of the festival grounds and was featured again in 2019 and will return in the years to come.
In 2018, Ryan (Pavlov) and I took a tour of the Spectra as it made it’s debut on the grounds. The cool thing about this piece is it is interactive with the fans. You walk inside and all the way up and around the ramp to the top of the structure. As you walk you are bathed in different color light from the windows and at the top you are rewarded with sweeping views across the whole festival.
In this article:Art, art exhibit, Coachella, Coachella Valley Music & Arts Festival, interactive art, NEWSUBSTANCE, Spectra
