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Martini & Rossi Celebrate 160 Years At Tales Of The Cocktail

Martini & Rossi Celebrate 160 Years At Tales Of The Cocktail
Photo Credit: Amy Harris/The Travel Addict

Martini & Rossi celebrated their 160th birthday in style with an Aperitivo Hour at Bar Marilou in New Orleans during the 2023 Tales of the Cocktail.

Photo Credit: Amy Harris/The Travel Addict

In a picturesque village near Turin, Italy fate brought together an ingenious entrepreneur and a master herbalist—Alessandro Martini and Luigi Rossi. Taking over the National Wine & Spirits Distillery, their partnership flourished, birthing an extraordinary elixir in 1863 that would withstand the test of time: the incomparable MARTINI & ROSSI® Rosso.

Martini & Rossi Celebrate 160 Years At Tales Of The Cocktail
Photo Credit: Amy Harris/The Travel Addict

For over 160 years, the vermouth crafted by Martini’s entrepreneurial spirit and Rossi’s creative brilliance has left an indelible mark. From the aromatic botanicals that infuse the iconic vermouth to the golden sparkle of Asti wines, the influence of MARTINI & ROSSI® has transcended continents and generations. Yet, at its core, it remains unwaveringly connected to its Piedmont roots, etching a legacy of enchantment that continues to captivate the world.

Photo Credit: Amy Harris/The Travel Addict

At the party in New Orleans, the Maybe Sammy bartender team created craft cocktails with the Martin & Rossi products all while dressed in pink tuxedos and providing guests with entertainment as they performed their magic behind the bar.

Martini & Rossi Celebrate 160 Years At Tales Of The Cocktail
Photo Credit: Amy Harris/The Travel Addict

I opted for the beautiful Fiero Paloma made with Martini & Rossi Fiero Aperitivo, Martini & Rossi Extra Dry Vermouth, Peach Tea and Rhubarb Syrup.

Martini & Rossi Celebrate 160 Years At Tales Of The Cocktail
Photo Credit: Amy Harris/The Travel Addict

The party was a great place to relax and get out of the oppressive New Orleans afternoon heat for a break and a fantastic classic cocktail experience.

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