Saturday, June 22, 2024

Jack Daniels Takes Guests On A Journey Through Sound With Ludacris At Tales Of The Cocktail

Jack Daniels came to New Orleans to party and celebrate at Tales of the Cocktail 2023. The iconic Tennessee brand took over the Grand Oaks Mansion at Mardi Gras World and transformed the venue into a celebration of music and whiskey.

Photo Credit: Amy Harris/The Travel Addict

The event was called A Journey Through Sound and featured a surprise musical performance by Ludacris. VIP guests were also treated to a meet and greet with Ludacris before the show.

Interactive experiences were setup throughout the venue to celebrate the brand’s rich history in music culture. Guests could try their hand at table games in a casino room with a DJ spinning tunes. An interactive booth was setup to play musical instruments as well for some hands-on sound creation.

Photo Credit: Amy Harris/The Travel Addict

Unique cocktails were presented at the event from the brands award winning portfolio. My favorite was a personal new discovery in cocktails called a Single Berry Cobbler. The drink was made with Jack Daniel’s Single Barrel, Oloroso Sherry, Berries and Mint.

Jack Daniels A Journey Through Sound With Ludacris
Photo Credit: Amy Harris/The Travel Addict

Jack Daniels fully embraced the tastes of the city by serving classic New Orleans snacks including red beans and rice, jambalaya, poboys, meat pies and more.

The brand hosted a “Tasting Notes” program before the main event for VIPs from 5-6 p.m. in the Rivercity ballroom. Jack Daniel’s U.S. Brand Ambassador, Eric “ET” Tecosky, paired different drinks and cocktails with specific music! 

Photo Credit: Amy Harris/The Travel Addict

Mardi Gras Indians and a local brass band led a second line through the venue just before the doors opened to the main venue for the big show.

Jack Daniels A Journey Through Sound With Ludacris
Photo Credit: Amy Harris/The Travel Addict
Jack Daniels A Journey Through Sound With Ludacris
Photo Credit: Amy Harris/The Travel Addict

Hip Hop is celebrating 50 years in 2023 and Jack Daniels paid tribute through the whole night of music and performances. A DJ booth was setup in center of the main event space under giant disco balls. The DJ hyped up the crowd playing classic hip hop hits before the main event with Ludacris.

Photo Credit: Amy Harris/The Travel Addict
Jack Daniels A Journey Through Sound With Ludacris
Photo Credit: Amy Harris/The Travel Addict
Photo Credit: Amy Harris/The Travel Addict

Ludacris took the stage wearing a custom Jack Daniels satin jacket and played a full set for the energetic fans. He played all his hits including: “Act A Fool,” “Move B***h,” “How Low” and many more.

Jack Daniels A Journey Through Sound With Ludacris
Photo Credit: Amy Harris/The Travel Addict

Jack Daniels definitely made a night to remember and created one of the events that everyone was talking about the whole week at Tales of the Cocktail.

Latest

Punk Rock Tattoo Expo Comes to Vegas This June

The Punk Rock Museum will host its first annual...

Marriott Summer Flash Sale Saves Members 20% 

The Marriott Summer Flash Sale will save its members...

Chef Scott Conant Talks Making The Perfect Pasta, Cooking With Willie Nelson And More

Scott Conant is an American chef, restaurateur, and cookbook...

Tiana’s Bayou Adventure Will Let The Good Times Roll at Disney

Tiana’s Bayou Adventure will open in Magic Kingdom at...

Newsletter

Don't miss

Punk Rock Tattoo Expo Comes to Vegas This June

The Punk Rock Museum will host its first annual...

Marriott Summer Flash Sale Saves Members 20% 

The Marriott Summer Flash Sale will save its members...

Chef Scott Conant Talks Making The Perfect Pasta, Cooking With Willie Nelson And More

Scott Conant is an American chef, restaurateur, and cookbook...

Tiana’s Bayou Adventure Will Let The Good Times Roll at Disney

Tiana’s Bayou Adventure will open in Magic Kingdom at...

Black Tap Nashville Serves Up Alan Jackson’s Silverbelly Whiskey-Infused Menu

Black Tap Nashville is offering exclusive menu items featuring...
Amy Harris
Amy Harris is a writer and photographer who has been traveling for 20 years and flown over 2 million miles to visit over 80 countries on 6 continents. She is a freelance photographer for Invision by Associated Press, AP Images and Rex/Shutterstock. Her work can be seen in various publications and websites including: Rolling Stone, AP Images, National Geographic Books, Fodor’s Travel Guides, Forbes.com, Lonely Planet Travel Guides, JetStar magazine, and Delta Sky Magazine.

Punk Rock Tattoo Expo Comes to Vegas This June

The Punk Rock Museum will host its first annual Punk Rock Tattoo Expo, taking place June 21-23, 2024 in Las Vegas. From 12pm-10pm daily...

Marriott Summer Flash Sale Saves Members 20% 

The Marriott Summer Flash Sale will save its members 20% and non-members 15% at nearly 6,000 properties when booked by Sunday, June 9th. The...

Chef Scott Conant Talks Making The Perfect Pasta, Cooking With Willie Nelson And More

Scott Conant is an American chef, restaurateur, and cookbook author raised in Connecticut but now living in Arizona. Throughout his culinary career of over...