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New Brand Spark By Hilton Geared Towards Affordability and Value

Image Courtesy of Hilton

The major hotel chain has launched its newest addition Spark by Hilton and targeting the everyday traveler.

“The debut of Spark by Hilton builds on that legacy of developing world-class brands as we work to serve any guest, for any trip occasion, anywhere in the world,” Hilton CEO and president Chris Nassetta said in a press release.

Spark by Hilton is part of their portfolio on their premium economy brand and is described as cost-effective. It focuses on the experience for guests who don’t need the bells and whistles of luxury brands. Spark by Hilton also provides a consistent look and feel across each hotel.

Image Courtesy of Hilton

“True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays,” said Matt Schuyler, chief brand officer in the press release. “This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time along with friendly service – ensuring all travelers can enjoy a great hotel experience where they feel truly cared for.”

According to Hilton, there are over 100 deals in different stages of development across the U.S. The first properties are expected to open this year.

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