Wednesday, October 8, 2025

Captain Morgan + T-Pain Transform Bourbon Street into ‘Rum Street’ for Super Bowl

On February 6th, Bourbon Street becomes ‘Rum Street’ as Captain Morgan and T-Pain partner to create a next level Super Bowl celebration. The party will peaks Saturday, February 8th with a performance from T-Pain that’ll have the crowds dancing with their Daiquiris. 

“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one,” said T-Pain. “Get ready, New Orleans, Rum Street is going to bring the party like no other.”

Festivities:

Crews 21+ in NOLA and those at home can Follow the Captain to Rum Street for a weekend full of fun and surprises. Festivities include: 

  • Spirit of NOLA: People in town for the Big Game can receive $10 from Captain Morgan if they are 21+. This money can be used at Bourbon Street businesses that embody the spirit of New Orleans. Spending at bars and restaurants is suggested, but not required. 
  • Rum Street HQ: T-Pain is hosting the hottest party of the weekend on Saturday, February 8th. “Buy U a Drank” and enjoy the hits as you’re sipping on something from the Captain. 
  • Adventure for All: Once the ‘Rum Street’ flag is hoisted, unlock prizes and adventures! These are available for NOLA locals or those watching the Big Game from their homes. 
Photo Courtesy of Captain Morgan

“Fans have been able to unlock epic adventures all season long when they Follow the Captain. From tailgates at sea to our first-ever merch drop collab with KidSuper and Victor Cruz, it’s all been leading up to this moment,” said Anne Nosko, VP, Captain Morgan. “We’re celebrating the biggest weekend in sports with our biggest adventure yet on one of America’s most iconic streets. People come to Bourbon Street for memorable experiences with their crew and that’s what we’ll give them when they step onto Rum Street.” 

Exclusive Merch Drop with KidSuper

Bring Rum Street to you by shopping Captain Morgan’s exclusive second merch drop with KidSuper. The New Orleans-themed crewneck drops on February 7th on www.kidsuper.com.

Follow the Captain in NOLA

While Rum Street is the focus of Captain Morgan’s Super Bowl LIX, the brand’s party doesn’t stop there. The Captain will be at the 14th Annual NFL Honors and the ultimate Gameday Experience at Captain’s Yard at Caesars Superdome. The iconic Captain Morgan ship will be docked at the Bullseye Tailgate as well.

To join the crew and stay on top of all the fun Captain has in store, head to www.FollowTheCaptain.com

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