Monday, March 31, 2025

Universal Encourages Guests to Defy Gravity With Wicked Experiences

Visitors to Universal Studios Hollywood + Universal Orlando Resort can partake in new, immersive Wicked experiences celebrating the movie. Each destination will have unique Wicked experiences, while both will capture the spirit of the movie and allow guests to step inside the story for themselves before seeing the film in theaters on November 22nd.

In late October, Universal Orlando Resort will open Wicked: The Experience, housed within the former location of the UNIVRS store near the front gate. Once inside, visitors will traverse the yellow brick road and explore a variety of Wicked locations, including Shiz University and Emerald City. Guests can also marvel over the beautiful costumes and props created by the film’s design team. 

At Universal Studios Hollywood, the Feature Presentation store and UNIVRS store at Universal CityWalk Hollywood will be transformed into Wicked experiences in late October. Feature Presentation will focus on props from the film, a photo op and once the film is released, costumes will be displayed within the Universal Cinema, an AMC Theatre, at Universal CityWalk. 

Photo Courtesy of Universal Studios

Both parks feature Fantabulous-themed dining options and delicious Voodoo Doughnuts. The Toothsome Chocolate Emporium & Savory Feast Kitchen will also offer limited-time treats inspired by Wicked. Guests wanting to take home a little piece of the Emerald City will be able to choose from a variety of merchandise including apparel, home goods, accessories, toys and more. Some notable options include:

  • The Shiz University collection, inspired by the school where Glinda and Elphaba meet. The collection includes a Spirit Jersey, duffle bag, tumbler, hat, journal and more. 
  • Studio MinaLima creations featuring Wicked-inspired graphics and prints on apparel, accessories, home goods, stationery and confections. 
  • Items with the official Wicked logo on them, including hats, totes, notebooks and mugs.
  • Fashion dolls from Mattel, Funko Pops! and LEGO sets featuring the Land of Oz.
  • Loungefly bags.
  • Cosplay and prop replicas from The Noble Collection.

Wicked celebrations will open at Universal Studios Singapore and Universal Studios Japan later this year and in early 2025. For more information about the Wicked experiences taking place at Universal Orlando Resort and Universal Studios Hollywood, visit the parks’ social media accounts. For more information on the movie, please visit https://www.wickedmovie.com.

Latest

CMA Fest Daily Lineups Released + Tickets On-Sale Now

CMA Fest, which is partnering with SoFi for the...

Scenic Views, Fresh Air, and More: The Perks of Seeing the World by Boat

From cruise ships to sailing trips, there are many...

Where To Eat, Stay and Play in Lafayette Louisiana

Located just two hours west of New Orleans, Louisiana...

Outside Lands ’25: Tyler, The Creator, Hozier + Doja Cat Headlining

Tyler, The Creator, Hozier and Doja Cat headline Outside...

Newsletter

Don't miss

CMA Fest Daily Lineups Released + Tickets On-Sale Now

CMA Fest, which is partnering with SoFi for the...

Scenic Views, Fresh Air, and More: The Perks of Seeing the World by Boat

From cruise ships to sailing trips, there are many...

Where To Eat, Stay and Play in Lafayette Louisiana

Located just two hours west of New Orleans, Louisiana...

Outside Lands ’25: Tyler, The Creator, Hozier + Doja Cat Headlining

Tyler, The Creator, Hozier and Doja Cat headline Outside...

CMA Fest Daily Lineups Released + Tickets On-Sale Now

CMA Fest, which is partnering with SoFi for the first time ever in 2025, returns to Nashville June 5-8th. From country heavyweights performing at...

Scenic Views, Fresh Air, and More: The Perks of Seeing the World by Boat

From cruise ships to sailing trips, there are many ways to travel by boat. What does traveling by boat offer that other forms of...

Where To Eat, Stay and Play in Lafayette Louisiana

Located just two hours west of New Orleans, Louisiana is Lafayette, a parish seat city named the “Happiest City in America” by the Wall...