Wednesday, January 7, 2026

The 40/40 Club to be Revived for Fanatics Fest NYC Exclusive Lounge

Jay-Z’s The 40/40 Club, named after one of baseball’s most prestigious achievements, returns as an exclusive lounge experience for Fanatics Fest NYC. The atmosphere of the lounge will embrace The 40/40 Club’s vibe blending sports, entertainment and luxury into its unique charm. Signature details such as framed jerseys from the club’s archive, grand chandeliers, stadium seating, small bites from the original menu and premium beverages will be on-site. The 40/40 Club will be open to an invite-only list of notable athletes, celebrities and Fanatics Sportsbook VIP customers. The festival will take place at the Javits Center in New York City from August 16th-18th. 

Fanatics Fest NYC is the premiere immersive sports festival built around sports, culture and collecting. Sports fans and collectors who attend can meet their sports heroes, hunt for rare memorabilia, snag exclusive drops or limited edition merchandise. Attendees can participate in a variety of interactive experiences, including running to NFL 40-yard dash, hitting baseballs MLB home-run derby style or walking out as their favorite WWE superstar would to entrance music.

Photo Courtesy of Fanatics Events

Many big names in sports and culture will be in attendance, including:

  • NFL Hall of Fame quarterback Tom Brady
  • MLB Hall of Fame shortstop Derek Jeter
  • Two-Time NBA Champion Kevin Durant (and his brand Boardroom)
  • NFL legends Peyton and Eli Manning
  • NBA legend Carmelo Anthony
  • Boxing legend Mike Tyson
  • MLB Hall of Famer David Ortiz
  • NBA Hall of Famer Kareem Abdul-Jabbar
  • New York Rangers legend Henrik Lundqvist
  • NBA legend Julius Erving
  • Director and Knicks Superfan Spike Lee
  • NBA Hall of Famer Allen Iverson
  • NFL Hall of Fame running back Barry Sanders
  • NFL Hall of Fame wide receiver Jerry Rice
  • New York Knicks star Jalen Brunson
  • WWE Superstar Cody Rhodes
  • NHL All-Star Auston Matthews
  • NBA Hall of Famer Paul Pierce
  • WNBA superstar Sabrina Ionescu

Fanatics Fest NYC tickets are on sale at www.fanaticsfest.com. Prices begin at $20 for kids and $50 for adults.

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