How can a beautiful cruise vacation be sweeter? With some delicious ice cream! Model, TV personality and entrepreneur Tyra Banks is making waves with her ice cream brand SMiZE which will be offered across Princess Cruises starting in March 2023.
“We’re thrilled to be working with a world-renowned personality like Tyra Banks to offer SMiZE Cream across our fleet — and there’s no doubt our guests are going to absolutely love this indulgent super-premium treat,” said John Padgett, president of Princess Cruises said in the company’s release. “There’s nothing sweeter than knowing that with our exclusive OceanNow anywhere/anytime delivery our guests will never have to wait in line for their favorite SMiZE Cream flavors.”
Some flavors include, “Brownies, I Love You,” “Caramel Cookie Queen,” “Strawberry BirthYAY! Cake,” “Salted Caramel King” and “The Best Vanilla I Ever Had.” Each ice cream flavor is served in limited-edition, individually packaged servings. There is also an augmented reality (AR) activation element per ice cream flavor that happens right on the cup.
“When I set out to create an ice cream company, I had big dreams, but I’ll admit that SMiZE Cream being able to be enjoyed at sea aboard Princess Cruises truly exceeds my dreams,” said Banks. “Our ice cream won’t just be on one cruise – it will be on the entire fleet, so my team and I are super pumped!,” Tyra Banks said in the company’s release.