Monday, November 18, 2024

Royal Caribbean Unveils Upper Deck Loyalty Programme

Travel agents in the United Kingdom and Ireland can take advantage of Upper Deck beginning on September 3rd. The programme will be available on the brand’s online travel agent platform Club Royal. Through Upper Deck, travel agents will enjoy greatly increased payouts, with agents now able to earn up to £500 for each booking.

“Travel partners are a cornerstone of Royal Caribbean, and we have listened to their feedback to reimagine how they are rewarded by incentivising their efforts in securing higher-value bookings,” said Aaron Langford, senior sales director of U.K. and Ireland, Royal Caribbean International. “With Upper Deck we are excited to raise the game on the earning potential for agents supporting our business and I can’t wait to welcome more agents, both new to the brand and new to cruise, as a result.”

Royal Caribbean is rewarding agents with the following on a prepaid digital Mastercard delivered just after the booking has been confirmed:

  • £15 for bookings of £2,000 or more
  • £30 for bookings of £5,000 or more
  • £60 for bookings of £10,000 or more
  • £150 for bookings of £25,000 or more
  • £500 for bookings of £50,000 or more
Royal Caribbean Unveils Upper Deck Loyalty Programme
Photo Courtesy of Royal Caribbean

Upper Deck members who make group bookings will receive a standard £10 per reservation. Additionally, agents who book their own holidays with Royal Caribbean will receive £100 loaded onto their Mastercard. In celebration of the new programme, the top twelve agents with the highest value bookings from September 3rd-October 1st will enjoy a 5-night trip from Miami on Independence of the Seas. This cruise will take place on November 11th. The winners will visit Perfect Day at CocoCay, including Thrill Waterpark and Hideaway Beach. These travel agents will also be able to experience the best in food and drink from Independence so that they can tell their clients about the options before the ship heads to Europe in 2025. 

Royal Caribbean has also introduced the Upper Deck 100, an exclusive club for agents with more than £100,000 total revenue in Royal Caribbean holidays within a year. In addition to monetary rewards, membership in this elite group allows agents to preview new ships, book annual ship visits with their families and more. 

Agents interested in joining the Upper Deck loyalty programme can do so by visiting the Club Royal website.

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