Saturday, June 28, 2025

Four Seasons and Lucid Group Form Eco-Friendly Partnership

Select Four Seasons properties have partnered with electric vehicle maker Lucid Group, Inc. to offer guests sustainable driving options. Through this collaboration, the companies will serve their clients with an unique, earth-friendly program at participating properties. 

“At Four Seasons, we offer guests the very best in both products and personalized services through an unwavering commitment to excellence,” says Marc Speichert, Executive Vice President and Chief Commercial Officer, Four Seasons. “We are excited to partner with Lucid to create this new, sustainable luxury experience for our guests.”

The experience includes: 

  • Complimentary driving experience: Guests can reserve a Lucid vehicle for their own use on-site and online, pending availability. When booking, the concierge team will also highlight suggested routes to see the best sights while exploring the area. 
  • Chauffeured Lucid house car: Four Seasons guests will have the opportunity to enjoy the comforts of a chauffeured vehicle in addition to those guests drive themselves. 
  • Electric charging stations: Lucid is providing the selected Four Seasons with electric vehicle chargers. These chargers are compatible with other electric vehicles, which helps hotel guests and the surrounding community keep their vehicles charged. 

“Every time guests step into a Lucid Air, they will be welcomed by a meticulously crafted interior, elegant design, and a driving experience that is unmatched by any other vehicle on the road today,” said Peter Rawlinson, CEO at Lucid. “Through this partnership, the world’s most advanced electric vehicle will now be available as a guest amenity, further enhancing the travel experience at Four Seasons properties across the globe.” 

This program is anticipated to rollout this fall at participating Four Seasons properties in the United States. Additional properties are expected to be added across North America, Europe and the Middle East soon thereafter. For more information about the Four Seasons, visit www.fourseasons.com. For additional information about Lucid, please visit https://lucidmotors.com.

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