Beyoncé released her highly anticipated new album, “Act II: Cowboy Carter” last month and almost broke the internet as she took a turn into country music for the first time on record. Album art showed Beyoncé riding a white horse in a rodeo queen outfit complete with a cowboy hat and American flag to make sure country music debut.
The iconic artist made history with the new album with the first song “Texas Hold ‘Em” landing at No. 1 on the Hot Country Songs chart. She is the first Black woman to secure the top spot.
Beyoncé’s influence on popular culture is profound and far-reaching with her legion of fans called the Beyhive. Her music serves a purpose, uplifting communities of color, championing social justice, raising awareness about climate change, and advocating for feminism and LGBTQIA+ rights. Leveraging social media, she has cultivated inclusive fan communities, seamlessly extending her artistry into the digital realm rather than treating it as a separate entity from her creative endeavors.
When Queen Bey announced “Cowboy Carter” during the Super Bowl, Google searches for “cowboy hat” surged more than 212% worldwide. So, it comes as no surprise that Cowboy Carter fashion made its debut at Coachella 2024 during Weekend One. So much so that we could barely spot other trends to make our yearly list.
Beyonce joined an already ten-gallon hat trend in progress, thanks to the fuchsia cowboy hats worn so prominently in last summer’s “Barbie” blockbuster, so this weekend proved that the cowboy attire has made its way to one of the biggest music festivals in the world at Coachella Valley Music and Arts Festival.
Everyone seemed ready to embrace cowboy couture as they showed up to the festival in boots and hats making it look a little more like we arrived at Stagecoach versus prior years bright neon fashion trends. We don’t see this fashion trend fading anytime soon since western wear has always been a huge part of classic American culture.